17% of U.S. consumers prefer to purchase groceries and household goods online. Consumers are most probably to cite comfort as their major purpose for shopping in-store or online regardless of habits or preferences. Experts project that 72% of retail sales will happen in brick-and-mortar shops in 2024. Of customers who order groceries online count on same-day achievement. Consumers are most probably to buy private electronics and apparel online and like to use ship-to-home for many online buy fulfillments. In 2022, complete seasonally-adjusted in-store retail sales dollars increased 5.21%; seasonally-adjusted e-commerce sales dollars elevated 10.7%.
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Consumers born between 1980 and 1994 are most probably to shop online. 74% of Generation Z U.S. residents shopped in-store in 2021 whereas 73% shopped online. Shoppers born between 1995 and 2003 are second-most more probably to shop online after Millennials. Consumers born between 1995 and are the more than likely to shop hybrid, an equal mixture of in-store and online. Compared to all shoppers, 14.3% extra Millennials shop primarily online. Consumers born from 1980 to 1994 (usually termed “Millennials”) are most probably to shop online.